The SJMADE Holiday Fair – the largest winter holiday craft fair in the Bay Area – returns in 2026 on Nov. 27 (Black Friday) and Nov. 28 (Small Business Saturday).

Featuring over 350+ amazing makers, artists, designers, illustrators, artisans, bakers, crafters and creative small businesses all in one fun, festive holiday shopping experience. Located at Santa Clara Convention Center.

Open 11 AM to 6 PM each day. Free admission for attendees. Free parking available on-site and in the Tasman Parking Garage next door. 

November 27–28, 2026

• Location: Santa Clara Convention Center, 5001 Great America Pkwy, Santa Clara, CA 95054 (view on Google Maps)

• Date: Friday, November 27 & Saturday, November 28

• Time: Open from 11 AM – 6 PM both days